Service Advisor Academy logo

We don't just train
advisors. We build
closers.

Give your team the tools to sell with confidence, handle pressure, and turn great service into lasting loyalty.

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The Problem is Clear

Service Advisors are one of the most important roles in a successful garage, yet there's been nowhere solely dedicated to developing them until now.

Service Advisor Academy team
THE REALITY

Critical Role

Service Advisors are the frontline of your business, driving customer satisfaction, retention, and revenue. Yet they're often left to figure it out on their own.

THE GAP

No Dedicated Training

While other training providers exist, Service Advisors have never had an academy or community exclusively focused on their unique skill set until now.

THE SOLUTION

Hire for Attitude

Find people with the right attitude and personality, then give them the skills, community to connect with, and support to learn from others while they lead from the front and drive your business forward.

Everything you need is here.

Emma Lindley, founder and lead trainer
Founded by
Emma Lindley
10+
Years Experience

The UK's most comprehensive service adviser training platform with a dedicated custom-built learning and community application. Here's what you get:

Training Academy to master every aspect of the advisor role
Service Advisor App for learning and tools on the go
60+ On-Demand Training Videos covering proven strategies
8 Interactive Learning Modules to sharpen skills step-by-step
Quick-Reference Cheat Sheets for instant answers
Resource Library packed with sales tools and customer service aids
Monthly Live Webinars with industry experts
Mentorship Program for one-on-one guidance
Exclusive Members-Only Community for peer support and networking

Affordable monthly membership designed for service advisors at every stage of their career - from newcomers to seasoned professionals.

Get Started Today

See What We Offer

Watch this quick introduction to discover how Service Advisor Academy can transform your team's performance

The 12 Month Development Journey

A structured programme delivered in six full-day modules over 12 months. Each module builds on the last - nothing is taught in isolation.

Understanding Your Front of House

Role clarity, confidence, communication

Building the foundations of a confident, professional service advisor. This module sets the standard for everything that follows. Advisors gain absolute clarity on their role, responsibilities, and influence within the business.

Key Learning Points:

The role of the service advisor and ownership mindset
Proactive vs reactive behaviours
Professional image, environment, and first impressions
Soft skills, empathy, and understanding customer behaviour
Call handling, booking types, and customer communication
Handling concerns, escalation, and time management

How It Works

Designed to be accessible to everyone

Simple monthly subscription. Pick your plan, access the application, and it's completely self-serve. Choose your cohort and, if you're on the in-person plan, select your training sessions.

20% discount on 3+ licenses
ONLINE ONLY

£50/month

No contract, cancel anytime

  • Learning app access
  • Video content library
  • Community forum
  • Monthly webinars
  • Training resources
IN-PERSON + ONLINE

£180/month

12-month program

  • 6 in-person sessions/year
  • Certificate of completion
  • Learning app access
  • Video content library
  • Community forum
  • Monthly webinars
  • Training resources

Ready to transform your service advisors into industry leaders?

Enroll Now

Your Learning Hub

Everything you need in one powerful application

Service Advisor Academy mobile app interface
SESSION BOOKING

Book Your Sessions

Easily book yourself onto in-person training sessions and manage your schedule all in one place.

TRAINING MODULES

Access Training Modules

Dive into comprehensive training modules at your own pace, with videos, resources, and practical exercises.

COMMUNITY FORUM

Join the Community

Connect with fellow Service Advisors in our dedicated community forum to share insights and learn from each other.

Start Your Training Journey

Join Service Advisors who are transforming their careers with expert training

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